Membership Is Not a Club—It’s a Subscription, So Act Like It
Associations are stuck in the past, acting like exclusive clubs instead of subscription-based services. Membership should be essential, automatic, and irreplaceable. If your model doesn’t deliver continuous value, don’t be surprised when members cancel.
Not All Members Are Equal—So Stop Treating Them That Way
Not all members are equal—so stop treating them like they are. AI-powered engagement scoring tracks real commitment, letting you reward your most valuable members and stop wasting time on those who barely engage. Loyalty should be earned.
Let AI Help You Keep Your Members
AI isn’t a future strategy—it’s the key to keeping your members engaged today. From predictive retention models to AI-powered career centers, here’s how associations can integrate AI to boost loyalty, personalize experiences, and stay indispensable.