Your Pricing Is a Filter

Your Pricing Is a Filter

It tells people what level of access, energy, and transformation they’re stepping into.

Let’s get something straight:

Your pricing is not just a number.
It’s not just a business decision.
It’s not just “what the market can bear.”

It’s a filter.

It signals to the world:

• What kind of experience you offer

• What kind of energy you’re willing to give

• What kind of client you’re built to serve

• What kind of transformation you’re prepared to hold

It separates browsers from buyers.
Observers from investors.
Spectators from subscribers.

And the more honest you are about what your offer really delivers —
the more powerful that filter becomes.

Your price says something.

Even when you don’t.

If it’s too low, it says:

“I’m still trying to prove myself.”
“I’m available to be overworked.”
“This offer isn’t that valuable — don’t worry, it’s safe.”

If it’s too high without clarity, it says:

“This might not be for you.”
“You’ll need to trust me before you know what you’re getting.”
“This space is exclusive — but not always inclusive.”

If it’s aligned?

It says:

“This is what we do here.
This is the level we work at.
This is the level of transformation we hold.
And this is what it costs — not to buy access, but to be supported inside that journey.”

Pricing doesn’t just attract people.

It trains them.

The way someone enters your offer often determines how they behave inside it.

If your price is built on over-delivery and apology, your members will expect you to prove it.

If your price is built from clarity and calm, your members will trust the structure — and meet you in it.

That’s not about being expensive.
That’s about being intentional.

Because your business doesn’t just need more people.
It needs the right people — at the right level, for the right reasons.

And your pricing helps them self-select.

Your pricing should reflect three things:

1. Access

How much of you is included?
What kind of support?
What kind of availability?

Low-ticket? High-volume? Self-led?
Premium? Intimate? High-touch?

Let your price align with how accessible you want to be.

2. Energy

What does it take — emotionally, creatively, energetically — to deliver this experience well?

If the price doesn’t cover the true energetic cost,
you will resent the offer you once loved.

Build in rest.
Build in margin.
Build in your humanity.

Price for that, too.

3. Transformation

What’s actually shifting for your clients?

Are they being entertained?
Being educated?
Being changed?

If the offer is designed to move them — deeply, permanently —
the price should reflect the weight of that responsibility.

Not because you’re greedy.
Because you’re honest.

Stop thinking about what it “should” cost.

Start asking what it means.

Because your price does more than cover expenses.
It sets the tone.

It says, “This is how we work here.”
“This is the pace we move at.”
“This is the level of commitment we honor.”

And if that price doesn’t feel clean —
you’ll feel it.
In your body. In your delivery. In your boundaries.

And so will they.

Final thought

Pricing is not a moral issue.
It’s a message.

It’s how you teach people how to treat you.
How to trust you.
How to move through your offer with presence, not panic.

So choose your number.
Say it out loud.
And let it do what it’s meant to do:

Filter in the right people —
and filter out everything that no longer belongs.

That’s not exclusion.
That’s discernment.

And that’s what makes your model sustainable.